Instagram has become a crucial medium for sharing videos and engaging with a larger audience in the current digital era. The platform’s limitations on video length, however, might be a barrier for content producers who want to broadcast longer recordings. Fortunately, Instagram has introduced new features that make it possible to post longer videos in 2023. This post will cover how to post long videos on Instagram 2023 as well as the rules you should follow to ensure the success of your content. This article will provide you the information you need to make the most of Instagram’s video features, whether you’re a social media influencer or a business owner trying to connect with your customers.
Understanding Instagram Video Requirements
Instagram has specific requirements for videos that can be uploaded to the platform, including length limits, format, and resolution requirements. Understanding these requirements is essential for creating videos that meet the platform’s standards and engaging your audience effectively.
The maximum length for a video on Instagram is currently 60 seconds, but with the introduction of IGTV, it’s possible to upload longer videos. For IGTV videos, the maximum length is currently 60 minutes for verified accounts and 15 minutes for other accounts.
The video format accepted on Instagram is MP4, with H.264 codec and AAC audio. The recommended aspect ratio is 1:1 for square videos, 4:5 for portrait videos, and 16:9 for landscape videos. The recommended resolution is 1080 x 1080 pixels for square videos, 1080 x 1350 pixels for portrait videos, and 1080 x 608 pixels for landscape videos.
It’s essential to ensure that your video meets these requirements before uploading it to Instagram to avoid any issues with uploading or formatting. You can make films that look amazing on the platform and effectively engage your audience by following these recommendations.
How to Post Long Videos on Instagram 2023?
Instagram has introduced two features that make it possible to post longer videos on the platform: IGTV and Instagram Stories. Below are the steps you can take to post long videos on Instagram in 2023 using these features:
Option 1: IGTV
Create an IGTV channel: To upload long videos on IGTV, you need to create a channel first. Go to your profile and tap on the IGTV icon. Then, follow the prompts to create your channel.
Upload your video: Once you’ve created your channel, tap on the “+ ” icon and select the video you want to upload. IGTV allows you to upload videos up to 60 minutes long for verified accounts and 15 minutes for other accounts.
Optimize your IGTV video: To make the most of your IGTV video, add a cover photo, write a compelling title and description, and include relevant hashtags.
Option 2: Instagram Stories
Upload a long video: Instagram Stories currently has a maximum length of 15 seconds per video. However, you can upload longer videos by splitting them into multiple parts. To do this, upload the first 15-second video and then select the “Add Story” button to add the next part.
Optimize your Instagram Stories video: To optimize your Instagram Stories video, add stickers, text, or other engaging features to keep your audience’s attention.
By using these options, you can post long videos on Instagram and engage your audience with compelling content. Remember to optimize your video for the platform to ensure that it looks and sounds great and effectively communicates your message.
Best Practices for Posting Long Videos on Instagram
You should follow a few fundamental guidelines to maximize the impact of your extended Instagram videos:
Plan out your content in advance: When you begin creating your video, make sure the information is engaging and relevant to your audience. You can visualize the organization and message of the video by using a storyboard or a script.
Optimize your video for Instagram’s platform: Ensure that your video meets Instagram’s format and resolution requirements to ensure that it looks and sounds great on the platform. Also, consider adding subtitles or captions to make your video more accessible to a broader audience.
Engage your audience with your video: Make your video engaging by including compelling visuals, music, and narration. You can also use Instagram’s features such as stickers, polls, or questions to encourage interaction with your audience.
Track the performance of your videos: Use Instagram’s analytics tools to track your video’s performance and gather insights about your audience. This information can help you tailor future videos to better meet your audience’s needs and preferences.
By following these best practices, you can create long videos that engage your audience, communicate your message effectively, and help you achieve your goals on Instagram.
To summarize, posting long videos on Instagram in 2023 is easier than ever with the introduction of IGTV and Instagram Stories. By following the steps outlined in this article, you can create and upload videos that meet Instagram’s format and resolution requirements and engage your audience effectively. Remember to plan your content carefully, optimize your videos for the platform, and track their performance to improve your future content. With these best practices in mind, you can make the most of Instagram’s video capabilities and build a strong presence on the platform.
What is the maximum length of a video that can be uploaded to Instagram in 2023?
Instagram allows videos up to 60 seconds in length, but with the introduction of IGTV, it’s possible to upload longer videos up to 60 minutes for verified accounts and 15 minutes for other accounts.
What are the video format and resolution requirements for Instagram in 2023?
The recommended video format for Instagram is MP4 with H.264 codec and AAC audio. The recommended resolution is 1080 x 1080 pixels for square videos, 1080 x 1350 pixels for portrait videos, and 1080 x 608 pixels for landscape videos.
How to post long videos on Instagram 2023?
There are two options for posting long videos on Instagram in 2023: IGTV and Instagram Stories. To use IGTV, create an IGTV channel and upload your video. To use Instagram Stories, upload your video in 15-second parts and add them to your story.
How can I optimize my long videos for Instagram?
To optimize your long videos for Instagram, ensure that they meet the platform’s format and resolution requirements, and consider adding subtitles or captions. Engage your audience with compelling visuals and narration, and use Instagram’s features such as stickers, polls, or questions to encourage interaction with your audience.
How can I track the performance of my long videos on Instagram?
Instagram’s analytics tools can help you track the performance of your long videos, including metrics such as views, engagement, and audience demographics. Use this information to gather insights about your audience and tailor your future videos to better meet their needs and preferences.