Instagram has become a crucial medium for sharing videos and engaging with a larger audience in the current digital era. The platform’s limitations on video length, however, might be a barrier for content producers who want to broadcast longer recordings. Fortunately, Instagram has introduced new features that make it possible to post longer videos in 2023. This post will cover how to post long videos on Instagram 2023 as well as the rules you should follow to ensure the success of your content. This article will provide you the information you need to make the most of Instagram’s video features, whether you’re a social media influencer or a business owner trying to connect with your customers.
Understanding Instagram Video Requirements
Instagram has specific requirements for videos that can be uploaded to the platform, including length limits, format, and resolution requirements. Understanding these requirements is essential for creating videos that meet the platform’s standards and engaging your audience effectively.
The maximum length for a video on Instagram is currently 60 seconds, but with the introduction of IGTV, it’s possible to upload longer videos. For IGTV videos, the maximum length is currently 60 minutes for verified accounts and 15 minutes for other accounts.
The video format accepted on Instagram is MP4, with H.264 codec and AAC audio. The recommended aspect ratio is 1:1 for square videos, 4:5 for portrait videos, and 16:9 for landscape videos. The recommended resolution is 1080 x 1080 pixels for square videos, 1080 x 1350 pixels for portrait videos, and 1080 x 608 pixels for landscape videos.
It’s essential to ensure that your video meets these requirements before uploading it to Instagram to avoid any issues with uploading or formatting. You can make films that look amazing on the platform and effectively engage your audience by following these recommendations.
How to Post Long Videos on Instagram 2023?
Instagram has introduced two features that make it possible to post longer videos on the platform: IGTV and Instagram Stories. Below are the steps you can take to post long videos on Instagram in 2023 using these features:
Option 1: IGTV
Create an IGTV channel: To upload long videos on IGTV, you need to create a channel first. Go to your profile and tap on the IGTV icon. Then, follow the prompts to create your channel.
Upload your video: Once you’ve created your channel, tap on the “+ ” icon and select the video you want to upload. IGTV allows you to upload videos up to 60 minutes long for verified accounts and 15 minutes for other accounts.
Optimize your IGTV video: To make the most of your IGTV video, add a cover photo, write a compelling title and description, and include relevant hashtags.
Option 2: Instagram Stories
Upload a long video: Instagram Stories currently has a maximum length of 15 seconds per video. However, you can upload longer videos by splitting them into multiple parts. To do this, upload the first 15-second video and then select the “Add Story” button to add the next part.
Optimize your Instagram Stories video: To optimize your Instagram Stories video, add stickers, text, or other engaging features to keep your audience’s attention.
By using these options, you can post long videos on Instagram and engage your audience with compelling content. Remember to optimize your video for the platform to ensure that it looks and sounds great and effectively communicates your message.
Posting your long video on Instagram
If your long video is less than 60 seconds, you can post it on Instagram Reels. Here are the steps to do it:
- Open the Instagram app and tap the “+” icon in the bottom center of the screen.
- Select “Reels” from the options that appear.
- Choose the video from your camera roll that you want to post.
- Edit your video using the available tools, such as trimming, adding filters, and music.
- Tap “Next” when you’re done editing.
- Add a caption, hashtags, and tags to your Reel.
- Tap “Share” to publish your Reel.
Keep in mind that Reels are meant to be short and attention-grabbing, so make sure your long video has a strong beginning to hook your audience.
Uploading a long video to IGTV
If your long video is more than 60 seconds, you can upload it to IGTV. Here’s how to do it:
- Open the Instagram app and tap the “+” icon in the top right corner of your profile page.
- Select “IGTV Video” from the options that appear.
- Choose the video from your camera roll that you want to post.
- Add a title and description to your video.
- Choose a cover image for your video.
- Add hashtags and tags to your video.
- Tap “Post” to publish your IGTV video.
Keep in mind that IGTV videos can be up to 60 minutes long, but most users prefer shorter videos, so try to keep it under 10 minutes. Also, make sure your video is in the correct aspect ratio and resolution for IGTV.
Once you’ve posted your long video on Instagram, it’s important to promote it to maximize its reach. Here are some tips to help you promote your video:
- Share it on your Instagram Story and encourage your followers to watch it.
- Share a preview of your IGTV video on your Instagram feed to attract more views.
- Use relevant hashtags and tags to make your video more discoverable.
- Collaborate with other Instagram users to cross-promote your video.
- Share your video on other social media platforms to reach a wider audience.
By following these tips, you can increase the visibility of your long video on Instagram and reach more viewers.
Best Practices for Posting Long Videos on Instagram
You should follow a few fundamental guidelines to maximize the impact of your extended Instagram videos:
Plan out your content in advance: When you begin creating your video, make sure the information is engaging and relevant to your audience. You can visualize the organization and message of the video by using a storyboard or a script.
Optimize your video for Instagram’s platform: Ensure that your video meets Instagram’s format and resolution requirements to ensure that it looks and sounds great on the platform. Also, consider adding subtitles or captions to make your video more accessible to a broader audience.
Engage your audience with your video: Make your video engaging by including compelling visuals, music, and narration. You can also use Instagram’s features such as stickers, polls, or questions to encourage interaction with your audience.
Track the performance of your videos: Use Instagram’s analytics tools to track your video’s performance and gather insights about your audience. This information can help you tailor future videos to better meet your audience’s needs and preferences.
By following these best practices, you can create long videos that engage your audience, communicate your message effectively, and help you achieve your goals on Instagram.
To summarize, posting long videos on Instagram in 2023 is easier than ever with the introduction of IGTV and Instagram Stories. By following the steps outlined in this article, you can create and upload videos that meet Instagram’s format and resolution requirements and engage your audience effectively. Remember to plan your content carefully, optimize your videos for the platform, and track their performance to improve your future content. With these best practices in mind, you can make the most of Instagram’s video capabilities and build a strong presence on the platform.
Use Instagram Insights to track your video’s performance
To understand how well your long video is performing on Instagram, you can use the platform’s built-in analytics tool, Instagram Insights. This tool can provide you with valuable data on your video’s performance, including:
- Views: The total number of times your video has been viewed.
- Likes: The total number of likes your video has received.
- Comments: The total number of comments your video has received.
- Saves: The total number of times your video has been saved by viewers.
- Shares: The total number of times your video has been shared by viewers.
- Engagement: The total number of interactions your video has received, including likes, comments, saves, and shares.
- Impressions: The total number of times your video has been seen by viewers.
- Reach: The total number of unique viewers who have seen your video.
Using these metrics, you can get a better understanding of how your long video is resonating with your audience and make data-driven decisions to improve your content.
Here’s how to access Instagram Insights for your long video:
- Go to your Instagram profile and tap the three horizontal lines in the top right corner.
- Select “Insights” from the dropdown menu.
- Tap “Content” from the list of options.
- Find your long video and tap on it.
- Review the metrics for your video.
You can also compare the performance of your video to other content you’ve posted on Instagram to see how it stacks up.
Some other things to keep in mind when using Instagram Insights:
- Instagram Insights is only available for Instagram business accounts.
- Insights data is only available for content posted after you’ve converted to a business account.
- Use the data from Instagram Insights to optimize your content and engagement strategy.
Repurpose your long video for other content formats
Repurposing your long video for other content formats can help you reach a wider audience and extend the lifespan of your content. Here are some ideas for repurposing your long video:
- Write a blog post: Use the content from your long video to create a blog post. You can transcribe your video, pull out key points, and expand on them in written form.
- Create a podcast episode: If you have a podcast, you can turn your long video into a podcast episode. You can use the audio from your video and edit it to fit the format of a podcast.
- Turn it into a YouTube video: If you have a YouTube channel, you can turn your long video into a YouTube video. You can edit it down to a shorter format, add visuals and graphics, and upload it to YouTube.
- Use it for social media posts: You can create shorter clips from your long video and use them as social media posts. This can help you promote your video and reach a wider audience.
Repurposing your long video for other content formats can save you time and help you reach a new audience. It also allows you to share your message across different platforms and cater to different learning styles.
When repurposing your content, keep in mind:
- Make sure the format is appropriate for the platform: Each platform has different requirements for content. Make sure you tailor your content to fit the platform you’re posting on.
- Don’t just copy and paste: Don’t just copy and paste your content from one platform to another. You’ll need to adapt it to fit the new format and audience.
- Add value: Make sure you’re adding value to your audience with each piece of content you create. Repurposing your long video should enhance your audience’s experience, not detract from it.
FAQs:
What is the maximum length of a video that can be uploaded to Instagram in 2023?
Instagram allows videos up to 60 seconds in length, but with the introduction of IGTV, it’s possible to upload longer videos up to 60 minutes for verified accounts and 15 minutes for other accounts.
What are the video format and resolution requirements for Instagram in 2023?
The recommended video format for Instagram is MP4 with H.264 codec and AAC audio. The recommended resolution is 1080 x 1080 pixels for square videos, 1080 x 1350 pixels for portrait videos, and 1080 x 608 pixels for landscape videos.
How to post long videos on Instagram 2023?
There are two options for posting long videos on Instagram in 2023: IGTV and Instagram Stories. To use IGTV, create an IGTV channel and upload your video. To use Instagram Stories, upload your video in 15-second parts and add them to your story.
How can I optimize my long videos for Instagram?
To optimize your long videos for Instagram, ensure that they meet the platform’s format and resolution requirements, and consider adding subtitles or captions. Engage your audience with compelling visuals and narration, and use Instagram’s features such as stickers, polls, or questions to encourage interaction with your audience.
How can I track the performance of my long videos on Instagram?
Instagram’s analytics tools can help you track the performance of your long videos, including metrics such as views, engagement, and audience demographics. Use this information to gather insights about your audience and tailor your future videos to better meet their needs and preferences.
