How To Post A Long Video On Instagram? Ultimate Guide With 6 Easy Steps

Instagram is a powerful platform for businesses and individuals to connect with their audience and promote their brands.

One of the biggest limitations of Instagram is the time limit on video posts. Regular video posts can only be up to 60 seconds, while IGTV videos can be up to 3 minutes.

But with the right strategies and tools, you can post long videos on Instagram and still reach a large audience.

Look into preparing, uploading, and promoting long videos on Instagram.

From the best file format to use to editing tips and Instagram Insights, you’ll learn everything you need to know to make your long videos successful on the platform.

Preparing the Video

When preparing a long video for Instagram, there are a few things to learn. Choosing the right file format and resolution for your video is necessary.

How To Post A Long Video On Instagram

Instagram supports various file formats, including MP4 and MOV, but it’s best to stick with H.264 codec and аn aspect ratio of 9:16 for regular posts and 4:5 for IGTV.

Ensure that your video looks great on the platform and doesn’t take too long to upload.

Another thing to consider is the length of your video. Regular video posts can only bе up to 60 seconds, while IGTV videos can be up to 3 minutes. So if you want to post a video longer than 60 seconds, you’ll need to use the IGTV feature.

When editing your video, keep it engaging and shareable.

Add captions or subtitles to your video.

This will make it more accessible to people who are watching with the sound off, and it will also make it more engaging for people who are scrolling through their feeds.

Add music or sound effects tо make your video more interesting.

Break down your long video into several short clips and post them as a series of Instagram Stories. This will give your audience a reason to keep coming back to your profile and watch your video.

Upload a video for more than 1 minute on Instagram. The account must be verified or have a large following.

How to Post A Long Video On Instagram Platform Like Pro: A Comprehensive Guide

Posting a long video on Instagram is a simple process, but there are a few things to maintain to ensure that your video reaches the right audience.

How to Post A Long Video On Instagram

Step 1: Open the Instagram app and tap on the plus icon to create a new post.

Step 2: Select the video you want tо upload. You can choose a video from your camera roll or record a new video directly in the app.

Step 3: When the video is selected, you will be taken to the editing screen, where you can add a caption and hashtags and tag other users.

Step 4: If you want to post the video as a regular post, you can tap on “Share” to post it to your feed. But if you want to post the video as an IGTV video, you need to select “IGTV” before tapping on “Share.

Step 5: When the video is posted, you can share the link to your video on other social media platforms or in your bio to increase visibility.

Step 6: To track engagement and adjust your strategy accordingly, use Instagram Insights to see how many views, likes, and comments your video has received.

Understanding Instagram Video Limits

When it comes to posting videos on Instagram, it’s important to understand the platform’s video limits. Instagram allows users to post videos with a maximum length of 60 seconds on their main feed, and 15 seconds on Instagram Stories. Additionally, there are certain video format requirements to keep in mind, such as MP4 and H.264 video codecs, and AAC audio codecs.

To ensure that your videos meet Instagram’s length requirements, it’s important to keep an eye on the video duration while editing or recording. If you have a longer video that you’d like to share, you’ll need to consider alternative options such as splitting the video into shorter segments or uploading it as an IGTV episode.

It’s worth noting that Instagram’s video limits are in place to maintain a high-quality user experience and prevent long, low-quality videos from clogging up users’ feeds. By adhering to these limits, you can ensure that your videos are optimized for Instagram’s platform and reach a wider audience.

Splitting Long Videos into Shorter Segments

If you have a longer video that you’d like to share on Instagram, you can split it into shorter segments to meet the platform’s length requirements. This is a great option if you want to keep your content cohesive and share the entire video in a more digestible format.

When deciding where to split the video, you’ll want to consider the content and ensure that each segment makes sense on its own. For example, if you’re sharing a tutorial or a travel vlog, you may want to split the video at natural breaking points, such as the end of a section or the beginning of a new location.

It’s also important to ensure that the transition between segments is smooth and seamless. To do this, you can use fade-ins or fade-outs, or even add a transition effect to help connect the segments. This will ensure that the viewer’s experience isn’t interrupted by an abrupt cut between segments.

When uploading the segments to Instagram, you can either upload them all at once as a carousel post or stagger them over time to keep your content fresh and engaging. Just make sure to keep your captions consistent and descriptive so that your audience can follow along with the story.

Tips for Creating Engaging Video Content

Creating engaging video content for Instagram can be challenging, but it’s essential to make your videos stand out and capture your audience’s attention. Here are some tips to help you create more engaging video content:

First, focus on video quality. This means making sure your video is well-lit, in focus, and has clear audio. You don’t need expensive equipment to achieve this; even a smartphone camera can produce high-quality videos if used correctly.

Second, storytelling is crucial. Your video should have a clear narrative and convey a message or emotion that resonates with your audience. Consider incorporating a beginning, middle, and end to your video to create a complete story.

Third, authenticity is key. Instagram users respond well to real, genuine content that feels authentic and relatable. Don’t be afraid to show your personality or share behind-the-scenes glimpses of your life or work.

Fourth, keep it concise. Instagram users are typically looking for quick, bite-sized content that they can consume on-the-go. Try to keep your videos under a minute to make sure your audience stays engaged.

Finally, consider using captions or text overlays to add context and make your video accessible to viewers who may be watching without sound. This can also help grab the viewer’s attention and make your content stand out on their feed.


Posting long videos on Instagram can be a great way to connect with your audience and promote your brand.

Increase your chances оf success by preparing your video in the right format, editing it to make it engaging, and using Instagram Insights to track engagement.

You can post the video for up to 60 seconds as a regular post and up to 3 minutes as IGTV.

Make sure your account is verified or has a large following before uploading a video for more than 1 minute.

With a little planning and creativity, you can use long videos to boost your presence on Instagram and connect with more people than ever before.

Above is our instruction how to post a long video on Instagram. Hopefully after this tutorial, you can understand this method exactly. Wish you all success and see you in the next guides at our site.

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