Compared to the early 21st century, you have more ways to stay in touch with your audience. For example, social media has exploded, and podcasts have become incredibly popular. But despite all that, email marketing is still one of the best ways to engage with your audience.

Creating an email marketing list has several advantages; perhaps the biggest is that you can talk directly to people who allow you to do so. On top of that, you can promote any new product or service you release. Mailchimp is one of the best tools for managing email marketing campaigns. But what exactly is Mailchimp, and how does it work? That’s what Quantrimang.com will discuss with readers in today’s article.

What is Mailchimp?

Mailchimp is an email marketing platform that has been around since 2001. Since then, it has grown into one of the most popular tools for managing email campaigns on the web. The company is headquartered in Atlanta, Georgia, and is known for its outstanding branding and marketing campaigns.

Today, Mailchimp is owned by Intuit, which was acquired for $12 billion in 2021. Mailchimp has over two million monthly active users and over 13 million users in total. The company generates more than $500 million in annual revenue.

Mailchimp offers a wide range of features and benefits to help businesses create effective email campaigns, including customizable templates, automation tools, A/B testing, and detailed analytics. These features allow users to create highly targeted campaigns that resonate with their audience and drive engagement and conversions.

One of the most attractive features of Mailchimp is its ease of use. The platform is designed to be user-friendly, with intuitive drag-and-drop tools that make it easy to create and edit campaigns without any coding knowledge. Additionally, Mailchimp provides helpful resources like guides, tutorials, and a knowledge base to help users get started and troubleshoot any issues they encounter.

Mailchimp offers different types of plans and pricing options to suit the needs and budget of any business. The Free plan, for example, allows users to send up to 10,000 emails per month to up to 2,000 subscribers, while the paid plans offer additional features like advanced automation and more extensive customer support.

How much does Mailchimp cost?

Mailchimp has a wide selection of pricing plans available, and the amount you pay will depend on many factors. Pricing varies depending on how many email subscribers you have, and you also need to consider the service you want to use.

If you have less than 500 contacts in your email list, you can use Mailchimp for free. The free version allows you to send up to 2,500 emails monthly, and you can benefit from many third-party integrations. On top of that, you’ll also find an easy-to-use email creation tool.

Mailchimp also has 3 paid plans. If you have less than 500 contacts, you can get an Essentials subscription for $11/month. You can add up to 3 users to this plan, send up to 5000 emails and have up to 50,000 people in your contacts.

You can also use Mailchimp Standard, priced at $29/month, for up to 100,000 contacts. Meanwhile, Premium – which gives you unlimited contacts and lets you send up to 150,000 emails per month – costs $299/month. Note that all of the above prices increase as your subscriber count increases. You will also need to pay an additional fee if you exceed your monthly limit.

Does Mailchimp integrate third-party apps?

Regardless of whether you are a creator or run a large-scale business, you will likely use many applications. These can range from communication tools like Slack to note-taking apps like Notion or OneNote.

To reduce the amount of stress you put on your brain, you should ideally keep all your apps in one place. And with Mailchimp, you have the opportunity to do exactly that. Mailchimp allows you to integrate many third-party applications, including:

Shopify
Stripe
Zapier

You can also sync your contacts from many other places, including Salesforce and Squarespace.

Is it possible to use Mailchimp on different devices?

If you don’t want to limit yourself to managing email marketing campaigns on your computer, you should know other places where you can use Mailchimp. If you have an Apple device, you can download the app for your iPhone or iPad. Mailchimp also has an app for Android users.

What can you do with Mailchimp?

Now let’s see what you can do with this platform. The sections below will cover the main areas where Mailchimp is useful.

1. Manage subscription list

As your mailing list grows, you’ll want to manage your subscriptions – especially when you’ve seen that Mailchimp can get expensive. Fortunately, managing your contacts in Mailchimp requires little effort. Using Mailchimp, you can easily add or remove people from your subscription list.

To remove contacts, go to Audience > All contacts > Manage contacts. Then, select Unsubscribe addresses from the drop-down menu. Enter the user you want to unsubscribe from your list before selecting the Unsubscribe button. You can also use Mailchimp to manage subscriber preferences, import contacts, and add new subscribers. The application also allows you to manage the notifications that you receive from others.

2. Create a campaign

One of the main reasons people use Mailchimp is to create email campaigns. And if you want to create a message, you don’t need to have experience in coding or graphic design; everything is simple. In Mailchimp, you can create both emails and landing pages. With both email and landing pages, you have plenty of customization options to choose from – including the ability to upload your own images and logos.

You can also use Mailchimp to create embedded forms. To access all of this, go to Create in the top left corner – before selecting the media form you want to start creating. Using Mailchimp, you can also use Creative Assistant to help you create better campaigns with minimal effort.

3. Analytics tracking

When you run an email marketing campaign, successful follow-up is crucial. And in Mailchimp, you have many tools to help do exactly that. If you go to Campaigns > Email Analytics, you can explore your email click-through rate. On top of that, you also have the ability to see how many users have opened your messages.

Mailchimp offers a number of other handy analytics tools. For example, you can see how much money you made from each email. Moreover, you can see how many users unsubscribe from your messages.

4. Create and automate customer journeys

As your business grows, you’ll want to automate as much of the manual work as possible. And if you use Mailchimp, you will find this much easier. When you expand the Automations tab, you’ll find a wide selection of tools that allow you to send welcome emails, order confirmations, and more.

To use tools like emailing, you need a paid subscription to Mailchimp. That’s something to keep in mind in the beginning, as welcome emails are useful to engage your audience in the first place. You may also want to check out some of the best email template generators for freelancers.

If you are looking for a beginner-friendly tool to manage your email marketing campaigns, Mailchimp is an option worth considering. The service offers plenty of features to get you excited, even if you only have the free plan.

Using Mailchimp, you can automate various forms of communication with your audience. In addition, you can easily create emails without leaving the application. With multi-device capabilities, you can keep track of everything on the go, too.

How Does Mailchimp work?

Mailchimp is a powerful email marketing platform that offers businesses an easy way to create and send effective email campaigns to their subscribers. Here’s a step-by-step guide on how to use Mailchimp:

Setting up an account: The first step to using Mailchimp is to sign up for an account on their website. Once you’ve created an account, you’ll be prompted to enter some basic information about your business and set up your profile.
Creating a mailing list: Once you’ve set up your profile, the next step is to create a mailing list. This involves importing your existing subscriber list, or creating a new list from scratch. Mailchimp makes it easy to add or remove subscribers, as well as segment your list based on different criteria.
Designing email campaigns: After you’ve created your mailing list, it’s time to design your email campaigns. Mailchimp offers a range of customizable templates that you can use to create professional-looking emails without any coding knowledge. You can also add images, videos, and other content to make your emails more engaging and interactive.
Sending email campaigns: Once you’ve designed your email campaign, you can send it to your subscribers. Mailchimp offers a range of tools to help you schedule your emails, segment your list, and test your campaigns to ensure they’re effective. You can also track the performance of your campaigns with detailed analytics that show you how many people opened your emails, clicked on links, and more.

Mailchimp also offers a range of integrations with other platforms and tools, such as social media, e-commerce platforms, and more. This makes it easy to connect Mailchimp to your existing systems and automate your email campaigns even further.

Mailchimp Integrations

Mailchimp offers a range of integrations with other platforms and tools, allowing businesses to connect Mailchimp to their existing systems and automate their email campaigns even further. Here are some of the most popular Mailchimp integrations:

Social media integration

Mailchimp makes it easy to connect your social media accounts to your email campaigns, allowing you to reach your audience across multiple platforms. You can use Mailchimp to share your email campaigns on social media, as well as to create custom audiences and target your social media ads to your subscribers.

Website integration

Mailchimp also offers website integration tools, allowing you to add signup forms and pop-ups to your website and capture new subscribers. You can also use Mailchimp to create landing pages and other website content that’s optimized for conversions and engagement.

Third-party integrations

Mailchimp integrates with a range of third-party platforms and tools, such as e-commerce platforms, CRMs, and more. This allows you to sync your data and automate your workflows, making it easier to manage your email campaigns and reach your audience with the right message at the right time.

Some of the most popular third-party integrations with Mailchimp include Shopify, Salesforce, Hubspot, and WooCommerce. These integrations allow you to connect your e-commerce data, customer data, and more to your email campaigns, making it easier to target your messages and drive engagement and conversions.

Overall, Mailchimp’s integrations make it a powerful tool for businesses looking to automate their email marketing and reach their audience across multiple platforms. Whether you’re using Mailchimp to connect your social media accounts, capture new subscribers on your website, or integrate with third-party platforms and tools, Mailchimp offers a range of integrations that can help you streamline your workflows and achieve your marketing goals.

Mailchimp Alternatives

While Mailchimp is one of the most popular email marketing platforms on the market, there are also a range of alternatives available that offer similar features and benefits. Here are some of the most popular Mailchimp alternatives:

Constant Contact

Constant Contact is a user-friendly email marketing platform that offers customizable templates, automation tools, and detailed analytics. It also offers a range of integrations with third-party platforms and tools, making it easy to connect your email campaigns to your existing systems.

Campaign Monitor

Campaign Monitor is another popular email marketing platform that offers customizable templates, automation tools, and detailed analytics. It also offers advanced personalization features, allowing you to create highly targeted campaigns that resonate with your audience.

HubSpot

HubSpot is a comprehensive marketing platform that offers a range of tools and features, including email marketing, CRM, social media, and more. While it’s more expensive than some other options, it offers a range of advanced features that can help businesses of all sizes drive engagement and conversions.

Sendinblue

Sendinblue is a user-friendly email marketing platform that offers customizable templates, automation tools, and detailed analytics. It also offers a range of integrations with third-party platforms and tools, as well as SMS marketing and transactional email capabilities.

ConvertKit

ConvertKit is a popular email marketing platform for bloggers, creators, and small businesses. It offers customizable templates, automation tools, and detailed analytics, as well as advanced segmentation and tagging features that make it easy to create highly targeted campaigns.

When choosing an email marketing platform, it’s important to consider your specific needs and budget, as well as the features and integrations that are most important to you. While Mailchimp is a popular and powerful tool, these alternatives offer a range of unique features and benefits that may be a better fit for your business.

Advantages of Mailchimp

Mailchimp offers a range of advantages that make it a popular choice for businesses of all sizes. Here are some of the key advantages of using Mailchimp for your email marketing:

User-Friendly Interface: One of the biggest advantages of Mailchimp is its user-friendly interface. The platform is designed to be intuitive and easy to use, with drag-and-drop tools that make it easy to create and edit email campaigns without any coding knowledge. Additionally, Mailchimp offers a range of helpful resources, including guides, tutorials, and a knowledge base to help users get started and troubleshoot any issues they encounter.
Customizable Templates: Mailchimp offers a wide range of customizable templates that businesses can use to create professional-looking emails without any design or coding experience. These templates are fully customizable, allowing you to add your own branding, images, and content to create campaigns that resonate with your audience.
Advanced Automation: Mailchimp offers a range of advanced automation tools, allowing you to create automated email campaigns based on specific triggers or actions. For example, you can create a welcome series that automatically sends a sequence of emails to new subscribers, or set up abandoned cart emails that remind customers to complete their purchase.
Detailed Analytics: Mailchimp offers detailed analytics that allow businesses to track the performance of their email campaigns. You can track metrics like open rates, click-through rates, conversion rates, and more, and use this data to optimize your campaigns and improve your overall email marketing strategy.
Integrations: Mailchimp offers a range of integrations with other platforms and tools, allowing businesses to connect Mailchimp to their existing systems and automate their email campaigns even further. This makes it easy to connect Mailchimp to your website, social media accounts, e-commerce platforms, and more, and automate your workflows to save time and increase efficiency.

Disadvantages of Mailchimp

While Mailchimp is a powerful and user-friendly email marketing platform, there are also some potential disadvantages to consider. Here are some of the key disadvantages of using Mailchimp:

Limited Functionality on the Free Plan: While Mailchimp offers a free plan, it has some limitations in terms of functionality. For example, the free plan only allows users to send up to 10,000 emails per month to up to 2,000 subscribers, and doesn’t include advanced features like automation or A/B testing. Businesses that need more advanced features may need to upgrade to a paid plan, which can be more expensive.
Limited Customization Options: While Mailchimp offers a range of customizable templates, some users may find the customization options to be somewhat limited. While you can add your own branding and content, there may be some design limitations that can make it difficult to create truly unique and custom campaigns.
No Phone Support: Mailchimp offers a range of customer support options, including email and chat support. However, there is no phone support available, which can be frustrating for businesses that prefer to communicate over the phone.
Limited CRM Functionality: While Mailchimp offers some basic CRM functionality, it may not be as robust as some other options on the market. For businesses that rely heavily on CRM functionality, a platform like HubSpot or Salesforce may be a better fit.
No Dedicated IP Addresses: Mailchimp does not offer dedicated IP addresses, which can be a disadvantage for businesses that need to maintain a high level of deliverability for their email campaigns. While Mailchimp’s shared IP addresses generally have a good reputation, businesses that send a high volume of emails may prefer a platform that offers dedicated IP addresses for better control over deliverability.

FAQs

What exactly does Mailchimp do?

Mailchimp is an email marketing platform that helps businesses of all sizes create and send effective email campaigns to their subscribers. The platform offers a wide range of features and benefits, including customizable templates, automation tools, detailed analytics, and integrations with other platforms and tools.

With Mailchimp, businesses can create professional-looking email campaigns without any design or coding knowledge. The platform offers a wide range of customizable templates that can be tailored to suit your brand and messaging. You can also add images, videos, and other content to make your emails more engaging and interactive.

In addition to creating and designing email campaigns, Mailchimp also offers advanced automation tools. These allow businesses to create automated email campaigns based on specific triggers or actions, such as new subscribers, abandoned carts, or post-purchase follow-ups. This can save businesses time and increase efficiency by automating repetitive tasks and allowing them to focus on other aspects of their business.

Mailchimp also provides detailed analytics that allow businesses to track the performance of their email campaigns. These metrics include open rates, click-through rates, conversion rates, and more. By analyzing this data, businesses can optimize their campaigns to improve engagement and drive more conversions.

Finally, Mailchimp offers integrations with other platforms and tools, making it easy to connect Mailchimp to your existing systems and automate your workflows even further. This includes integrations with social media platforms, e-commerce platforms, CRMs, and more.

What is the difference between Gmail and Mailchimp?

While both Gmail and Mailchimp are email-related services, they serve different purposes and offer different features. Here are some of the key differences between Gmail and Mailchimp:

Purpose: Gmail is a free email service offered by Google that allows individuals and businesses to send and receive email messages. It’s primarily designed for one-to-one communication, although it can also be used for one-to-many communication through features like group email lists.

Mailchimp, on the other hand, is an email marketing platform that allows businesses to create and send marketing emails to their subscribers. It’s designed specifically for email marketing and offers a wide range of features and tools to help businesses create effective email campaigns.

Features: While both Gmail and Mailchimp offer email-related features, they differ in terms of functionality. Gmail offers basic email features like composing, sending, and receiving email messages, as well as features like filtering, labels, and search to help users organize their email.

Mailchimp, on the other hand, offers a wide range of email marketing features, including customizable templates, automation tools, detailed analytics, and integrations with other platforms and tools. These features are specifically designed to help businesses create and send effective email campaigns that drive engagement and conversions.

Target Audience: Gmail is designed for individuals and businesses of all sizes who need a free email service for personal or professional use. It’s primarily used for one-to-one communication, although it can also be used for group communication through features like group email lists.

Mailchimp, on the other hand, is designed specifically for businesses of all sizes who want to improve their email marketing efforts. It’s primarily used for one-to-many communication, allowing businesses to send marketing emails to their subscribers and drive engagement and conversions.

Why use Mailchimp instead of Outlook?

While Outlook is a popular email service offered by Microsoft, it may not be the best choice for businesses looking to improve their email marketing efforts. Here are some of the key reasons to use Mailchimp instead of Outlook:

Email Marketing Features

Outlook is primarily designed for one-to-one communication and doesn’t offer many features specifically designed for email marketing. While you can create and send email campaigns through Outlook, it lacks the advanced features and automation tools that are available through a dedicated email marketing platform like Mailchimp.

Deliverability

Another advantage of using Mailchimp over Outlook is deliverability. Mailchimp has a strong reputation for email deliverability and works hard to ensure that its emails reach subscribers’ inboxes. Outlook, on the other hand, may be more prone to spam filters and other deliverability issues, which can impact the effectiveness of your email campaigns.

List Management

Mailchimp offers a range of tools and features to help businesses manage their email lists, including adding or removing subscribers, segmenting lists, and cleaning up inactive subscribers. This makes it easy to maintain a high-quality email list and ensure that your campaigns are reaching the right people.

Outlook, on the other hand, may be more limited in terms of list management features. This can make it more difficult to maintain a high-quality email list and ensure that your campaigns are reaching the right people.

Support and Resources

Mailchimp offers a wide range of resources and support options to help businesses get the most out of their email marketing efforts. This includes guides, tutorials, a knowledge base, and a dedicated support team that can help with any questions or issues.

Outlook, on the other hand, may have more limited resources and support options when it comes to email marketing. This can make it more difficult to optimize your campaigns and achieve your email marketing goals.